Gamification can be infused into your ads to promote sharing, engagement, and broader visibility. By doing so, you can expect to drive incremental traffic, and there’s also the opportunity to retarget ad engagers with more product-led messaging down the line.
Who's done it well
See who’s doing this well in finance.
CREDIT KARMA
Credit Score agency Credit Karma use a mixture of humour and gamification to entice users to discover their scores. They also use a coloured scale to enhance the feeling of achievement.
ACORNS
Acorns take gamification to another level by building engagement through a teaser question. This prompts users to increase dwell time, as answers are subsequently displayed.
Key takeaway
Gamification is a great way to increase top of funnel visibility, as it encourages people to share your content within their social circles. There are many different ways you could add a viral touch to your campaigns, so test and learn to find the right approach for your audience.
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