Showing how your product or service can fix a broken process can be a powerful way of getting your point across.
Who's done it well
See who’s doing this well in finance.
ACORNS
Simple works best for investment start-up Acorns, with a juxtaposition of the old way sat against its app, with each image captioned by a year to drive home the impact of technology.
SKRILL
Payments platform Skrill use GIFs to tell a story, using battered old wallets to demonstrate the inconvenience of carrying cash, and its logo to represent the new way of handling payments.
Key takeaway
Images can be very powerful when used two compare to different processes. Juxtaposing a broken process with a new way of working can be a powerful thing, especially when disrupting the old way can save time, effort, or money.
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