When used right, monetary overlay’s can be an eye-catching way of getting people to pay attention to your ads. These can take the shape of price or discounts, and should be overlaid on images for best results.
Who's done it well
See who’s doing this well in travel.
GETYOURGUIDE
Although price is not explicitly mentioned, a percentage discount is, and this is one example of how retargeting and the right offer can work together as a powerful combination. The discount is overlaid on the image, for maximum impact.
TRIVAGO
Trivago use juxtaposition as a tool to demonstrate their value proposition. Two near identical hotel rooms are shown, in the same location, with visual price overlay to show how price differentials.
Key takeaway
Price overlays are a visually powerful way of demonstrating price benefits, and when coupled with competitor references, can be a key point of differentiation.
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