Sometimes, it’s fine to talk about how you add value to the customer in abstract terms. But there’s nothing quite as powerful of actually showing, how you add value. Platform walkthroughs are just that: the opportunity to show how to achieve a specific benefit in a matter of seconds.
Who's done it well
See who’s doing this well in travel.
TRAINLINE
Trainline show off their Price Prediction tool in three easy steps, outlining how customers can expect to get the best possible deal by planning early.
TURO
Car rental service Turo demonstrates how easy it is to book a vehicle on their platform, cutting out much of the fuss of renting a car through traditional car rental services.
Key takeaway
By showing the value you create through disrupting a currently broken process, you can immediately present yourself as a favourable option to would-be customers. If it takes a matter of seconds for your customer to receive a specific benefit, show it!
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