Gamification can be infused into your ads to promote sharing, engagement, and broader visibility. By doing so, you can expect to drive incremental traffic, and there’s also the opportunity to retarget ad engagers with more product-led messaging down the line.
Who's done it well
See who’s doing this well in travel.
HOLIDAYME
Middle Eastern online travel specialist HolidayMe created a travel calculator which encouraged participants to score themselves based on their 2019 holidays. Cleverly, this also allowed them to retarget people with specific messaging, based on their individual scores.
BOOKING.COM
Booking.com combined the power of video with the power of gamification to encourage users to enter a contest relating to travel-inspired resolutions. Entrants were also encouraged to use specific hashtags, which would further increase the viral impact of the competition.
Key takeaway
Gamification is a great way to increase top of funnel visibility, as it encourages people to share your content within their social circles. There are many different ways you could add a viral touch to your campaigns, so test and learn to find the right approach for your audience.
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