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Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.
The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.
Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.
Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.
Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.
We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.
Need inspiration? Find out the creative best practices within your vertical. Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition. We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.
Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).
It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.
Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.
Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
You can create any number of personas to represent different types of customers that might use your products or services.
Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.
Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.
I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.
I want to understand who my target customers are and how to reach them. I want to create a customer persona to help inform my targeting and creative.
I want to compare my digital marketing maturity with other startups and growth-driven businesses. I want to create my roadmap to digital maturity.