Instead of just Googling “best vitamin C serum,” more shoppers are turning to tools like ChatGPT (AI SEO) for instant, personalized recommendations. And guess what? ChatGPT isn’t just spitting out links – it’s offering curated product suggestions, complete with mini-reviews and purchase options.
If your beauty or wellness brand isn’t showing up in those answers, you’re missing a growing (and free) channel for customer acquisition.
So how do you get your products ranked in ChatGPT? Let’s break it down
A customer journey map provides customer behavior as a narrative. It offers a visual summary of the experiences individuals undergo when dealing with a company. A customer journey map starts with a consumer with an unmet need – some might say similar to a romantic flick! This leads them to cross paths with a brand, ultimately leading to either a lasting relationship or customer attrition.
Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers.
In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.
YouTube Ads are perfect for eCommerce, capturing attention at the top, middle, and bottom of the eCommerce marketing funnel.
Getting started with YouTube advertising can seem overwhelming. This guide aims to make it simple for you by arming you with a strong understanding of why YouTube ads are important for your eCommerce brand, how they function, and how you can measure and optimise your YouTube campaign performance.
As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming more competitive, making it harder to stand out. However, some brands continue to excel at customer acquisition and retention, so much so that they are seen as benchmarks within the beauty and cosmetics space. Here are seven examples of DTC beauty brands who are redefining the digital marketing playbook across skincare and makeup.
Our guide to beauty eCommerce marketing is a comprehensive overview of three core areas: traffic generation, conversion, and lifetime value.
Packed with examples from brands such as ColourPop, Doe Lashes, Love Wellness and more!
Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.
Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
You can create any number of personas to represent different types of customers that might use your products or services.
Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.
Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.
Here’s the mistake almost every content team makes when they finally decide to chase AI citations. They write a great page on the topic, give …
Ask ChatGPT: “who is Duolingo and who founded it?” It answers instantly. A language-learning company, founded 2011 by Luis von Ahn and Severin Hacker, based …
Every marketer has been told the same thing about AI search: “rank well on Google and the AI engines will find you”. It’s wrong. Ask …
A new part of the internet decides what people buy now. You ask ChatGPT for the best tool, the best supplement, the best law firm …
What Is an AI Search Optimisation Audit? An AI search optimisation audit tests whether AI systems cite, recommend or exclude your brand when they generate …
An investigation into the layer of search where DTC electrolyte supplement brands are losing share they aren’t measuring – and the single Reddit thread that’s …
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