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Blog
How to Create a Customer Journey Map That Converts
A customer journey map provides customer behavior as a narrative. It offers a visual summary of the experiences individuals undergo when dealing with a company. A customer journey map starts with a consumer with an unmet need – some might say similar to a romantic flick! This leads them to cross paths with a brand, ultimately leading to either a lasting relationship or customer attrition.
Blog
How To Calculate Average Order Value?
To grow your eCommerce brand it is crucial to monitor your Average Order Value (AOV). The principle is straightforward; by persuading customers to spend more with each purchase your revenue will naturally grow.
But before we go any farther – hold your horses! Like any significant metric, average order value comes with its own set of caveats. In this section, we’ll explore how to approach your AOV. We’ll also share strategies to boost Average Order Value. These strategies can increase both revenue and profit margins.
Blog
How To Increase Conversion Rate In eCommerce
Suffering from a flagging eCommerce conversion rates? Customer acquisition costs going through the roof? Fear not, you’re in the right place. In this extensive guide, we’ll take an in-depth look some tried and test strategies on how to increase conversion rate in eCommerce.
We’ll start off by looking at some practical, actionable tips and techniques. From optimizing site speed to implementing on-page live chat (and everything in between), we’ve got you covered.
Blog
Demystifying eCommerce Conversion Rate: Benchmarks and Strategies for Success
A thriving DTC ecommerce business hinges on the ability to convert visitors into customers.
But how do you know if your store is meeting or exceeding industry standards? What strategies can you implement to boost your ecommerce conversion rates?
Fear not, as we demystify ecommerce conversion rate benchmarks and strategies for success, arming you with the knowledge and tools to optimize your store and drive sales.
Blog
The Google Shopping Agency Guide to Google Shopping for DTC eCommerce Brands
Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers.
In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.
Blog
YouTube eCommerce Ads: Strategies to Master Customer Acquisition
YouTube Ads are perfect for eCommerce, capturing attention at the top, middle, and bottom of the eCommerce marketing funnel.
Getting started with YouTube advertising can seem overwhelming. This guide aims to make it simple for you by arming you with a strong understanding of why YouTube ads are important for your eCommerce brand, how they function, and how you can measure and optimise your YouTube campaign performance.
Blog
7 DTC Beauty Brands That Have Mastered Customer Acquisition – Featuring Fenty Beauty, The Ordinary & More!
As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming more competitive, making it harder to stand out. However, some brands continue to excel at customer acquisition and retention, so much so that they are seen as benchmarks within the beauty and cosmetics space. Here are seven examples of DTC beauty brands who are redefining the digital marketing playbook across skincare and makeup.
Blog
Beauty eCommerce Marketing: Strategies to Conquer Traffic, Conversion, and Lifetime Value
Our guide to beauty eCommerce marketing is a comprehensive overview of three core areas: traffic generation, conversion, and lifetime value.
Packed with examples from brands such as ColourPop, Doe Lashes, Love Wellness and more!
Conversion
Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding
Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).
It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.
Traffic
Generate Sky-High eCommerce ROI with Google Ads Smart Shopping Campaigns
Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.
Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.
I want to learn about
- Everything
- Conversion
- Opinion
- Other
- Retention
- Skincare
- Skincare Branding
- Supplements
- Tools
- Traffic
- Everything
- Conversion
- Opinion
- Other
- Retention
- Skincare
- Skincare Branding
- Supplements
- Tools
- Traffic
Top Skincare Marketing Strategies to Elevate Your Beauty Brand
In the competitive world of skincare marketing, standing out from the crowd is no easy feat. However, implementing the right skincare marketing strategies can work …
ConversionRetention
How to Create a Customer Journey Map That Converts
A customer journey map provides customer behavior as a narrative. It offers a visual summary of the experiences individuals undergo when dealing with a company. A customer journey map starts with a consumer with an unmet need – some might say similar to a romantic flick! This leads them to cross paths with a brand, ultimately leading to either a lasting relationship or customer attrition.
Conversion
How To Calculate Average Order Value?
To grow your eCommerce brand it is crucial to monitor your Average Order Value (AOV). The principle is straightforward; by persuading customers to spend more with each purchase your revenue will naturally grow.
But before we go any farther – hold your horses! Like any significant metric, average order value comes with its own set of caveats. In this section, we’ll explore how to approach your AOV. We’ll also share strategies to boost Average Order Value. These strategies can increase both revenue and profit margins.
Conversion
How To Increase Conversion Rate In eCommerce
Suffering from a flagging eCommerce conversion rates? Customer acquisition costs going through the roof? Fear not, you’re in the right place. In this extensive guide, we’ll take an in-depth look some tried and test strategies on how to increase conversion rate in eCommerce.
We’ll start off by looking at some practical, actionable tips and techniques. From optimizing site speed to implementing on-page live chat (and everything in between), we’ve got you covered.
Conversion
Demystifying eCommerce Conversion Rate: Benchmarks and Strategies for Success
A thriving DTC ecommerce business hinges on the ability to convert visitors into customers.
But how do you know if your store is meeting or exceeding industry standards? What strategies can you implement to boost your ecommerce conversion rates?
Fear not, as we demystify ecommerce conversion rate benchmarks and strategies for success, arming you with the knowledge and tools to optimize your store and drive sales.
ConversionTraffic
The Google Shopping Agency Guide to Google Shopping for DTC eCommerce Brands
Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers.
In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.
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