Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).
It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.
Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.
Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.
Experiments Run Per Week
Monthly Ad Spend Under Management
Average CPA Reduction After 30 Days
Sophisticated eCommerce marketers understand that consumer journeys are more complex than ever, with more touchpoints in-play than ever before. This can lead to a lot of guesswork, assumptions and testing as to what’s driving clicks and views in the upper funnel.
Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.
We have put together this guide, outlining what the changes are, the anticipated impacts, and longer-term, the winners and losers of this push towards privacy.
Black Friday Week is finally here! This year is sure to be a little bit different, and amidst the mayhem it’s easy to feel a bit overwhelmed.
So here are 5 things you can still do this week to drive incremental eCommerce sales through search, GoogleShopping, and YouTube.
Unlike other Facebook ad units, Dynamic Product Ads uses an ad template that automatically uses images and details from a product catalogue to advertise. No more manually creating thousands of ad variants for different products, as Dynamic Product Ads removes much of the heavy lifting.
Rolling out DPA across prospecting audiences for a global menswear retailer, blimpp was able to achieve a Return on Ad Spend of 704%, at a CPA of only $7.39, which performed favourably against all other channels, including search.
Most eCommerce companies know this already, but you can never be too early in your planning for the holiday season.
Q4 is the time to really focus on Black Friday and Christmas, two events which have historically been crucial to year-on-year revenue growth.
This article looks at 90 ways that DTC brands can win this coming quarter, structured around three key areas of execution: strategy, targeting, and creative.
Every Direct-to-Consumer eCommerce brand, large and small, shares a similar marketing problem that sucks time, money, and enthusiasm out of the business.
Manual processes.
Individually, they’re just an annoyance, and don’t appear, at first glance, to be a strategically important issue. But rack them up, side-by-side, and they devour productivity and put the brakes on scaling growth. Thankfully, eCommerce automation can help.
Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.
The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.
Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.
Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.
Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.
We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.
Need inspiration? Find out the creative best practices within your vertical. Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition. We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.
Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).
It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.
Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.
Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
You can create any number of personas to represent different types of customers that might use your products or services.
Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.
Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.
I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.
I want to understand who my target customers are and how to reach them. I want to create a customer persona to help inform my targeting and creative.
I want to compare my eCommerce performance marketing maturity with other DTC brands. I want to create my roadmap to best-in-class digital maturity.
