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Scaling e-Commerce brands Through Data-Driven Paid Marketing.

We help direct-to-consumer retail brands to fly, by scaling paid marketing for record-breaking customer acquisition.

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Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding

Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).

It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.

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“blimpp has delivered increases in revenue and ROI.”​

“blimpp did a great job. Our Cost Per Acquisition and it was much lower than expected.”​

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£ 1.1 m

Monthly Ad Spend Under Management

36 %

Average CPA Reduction  After 30 Days

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Everything
  • Everything
  • Conversion
  • Opinion
  • Tools
  • Traffic
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OpinionTools

eCommerce Guide: Our 90-Point Plan To Execute Your Q4 & Black Friday 2020 Campaigns

Most eCommerce companies know this already, but you can never be too early in your planning for the holiday season.

Q4 is the time to really focus on Black Friday and Christmas, two events which have historically been crucial to year-on-year revenue growth.

This article looks at 90 ways that DTC brands can win this coming quarter, structured around three key areas of execution: strategy, targeting, and creative.

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ecommerce-automation-tools
OpinionTools

8 eCommerce Automation Tools That Will Supercharge Your ROI

Every Direct-to-Consumer eCommerce brand, large and small, shares a similar marketing problem that sucks time, money, and enthusiasm out of the business.

Manual processes.

Individually, they’re just an annoyance, and don’t appear, at first glance, to be a strategically important issue. But rack them up, side-by-side, and they devour productivity and put the brakes on scaling growth. Thankfully, eCommerce automation can help.

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OpinionTools

How to Build Data-Driven eCommerce Customer Personas Using Google, Facebook, and Ahrefs Data

Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.

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finance-facebook-ad-examples
OpinionTools

Finance Facebook Ad Examples – 7 FinTech Brands Doing It Right

The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.

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OpinionTools

Our 26-Point Google Smart Shopping Checklist That Delivered a 427% Increase in Sales

Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.

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OpinionTools

7 Retail Brands That Have Mastered Facebook Ads – and How You Can Copy Them

Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.

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Opinion

E-Commerce Startups: Customer Acquisition and Why DTC Startups are So Bad At It

Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.

We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.

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Tools

Mastering Facebook Ads: A Guide to Creative Excellence for Fast-Growth Startups

Need inspiration? Find out the creative best practices within your vertical. Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition. We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.

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Conversion

Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding

Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).

It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.

Learn More →
Traffic

Supercharge Your Traffic with Google Dynamic Search Ads

Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.

Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.

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Traffic

Drive Better Quality Traffic with Google Ads Combined Audiences for Search

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.

You can create any number of personas to represent different types of customers that might use your products or services.

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ConversionTraffic

Generate Sky-High eCommerce ROI with Google Ads Smart Shopping Campaigns

Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.

Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.

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Access the blimpp toolbox.

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Mastering Facebook Ads

I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.

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eCommerce Customer Persona Generator

I want to understand who my target customers are and how to reach them. I want to create a customer persona to help inform my targeting and creative.

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Digital Marketing Maturity Test

I want to compare my digital marketing maturity with other startups and growth-driven businesses. I want to create my roadmap to digital maturity.