Gamification can be infused into your ads to promote sharing, engagement, and broader visibility. By doing so, you can expect to drive incremental traffic, and there’s also the opportunity to retarget ad engagers with more product-led messaging down the line.
Who's done it well
See who’s doing this well in retail.
HELIX
Helix use dating app cues to gamify the mattress selection process. Not only is gamification reflected in the ad itself, but also within the main call-to-action, which is a quiz to find your perfect mattress match.
WARBY PARKER
Warby Parker use a quiz-based approach to assist with choosing the perfect glasses.
Key takeaway
Incorporate the addictive principles of games into your Facebook ads by utilising a quiz-based call-to-action. This not only warms up early-stage visitors, but can also be used as a retargeting tool, serving product-focused ads to those that engaged with the quiz. Make the questions relevant to your product’s offerings and deliver a result that can be acted on.
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