Benchmarks
A clearer view of AI search.
Our benchmark studies track how brands, industries and content perform across AI search tools over time, so you can see what’s changing, and what it means.
Latest findings
Our latest tests, findings and learnings from real AI search experiments.
Benchmark
Recommendation Architecture: The On-Site Structure Beauty Brands Need to Win in AI Search
Benchmark
Is Bing Webmaster Tools The Front Door To Getting ChatGPT Citations? Yes, Here’s Why.
Our methodology
Our experiments are designed to be transparent, repeatable and useful for marketers, researchers and product teams.
Controlled prompts
We use structured, repeatable prompts to ensure
consistency across tests.
Real AI outputs
We analyse actual responses from tools like
ChatGPT, Gemini and Perplexity.
Repeatable method
Our process is documented so others can replicate
our tests.
Practical takeaways
We focus on actionable insights, not just
interesting observations.
matters.
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