Field Notes
Observations from the front line.
Shorter takes, early findings and interesting signals from our ongoing research. Field Notes is where we share what we’re seeing as AI search evolves.
Latest findings
Our latest tests, findings and learnings from real AI search experiments.
Field Notes
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Field Notes
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Field Notes
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Our methodology
Our experiments are designed to be transparent, repeatable and useful for marketers, researchers and product teams.
Controlled prompts
We use structured, repeatable prompts to ensure
consistency across tests.
Real AI outputs
We analyse actual responses from tools like
ChatGPT, Gemini and Perplexity.
Repeatable method
Our process is documented so others can replicate
our tests.
Practical takeaways
We focus on actionable insights, not just
interesting observations.
matters.
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Short updates, no spam. Just out latest observations as AI search evolves.