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Beauty eCommerce SEO

How to Get Your Health & Beauty Brand Discovered in ChatGPT (Before Your Competitors Learn What AI SEO Means)

Instead of just Googling “best vitamin C serum,” more shoppers are turning to tools like ChatGPT (AI SEO) for instant, personalized recommendations. And guess what? ChatGPT isn’t just spitting out links – it’s offering curated product suggestions, complete with mini-reviews and purchase options.

If your beauty or wellness brand isn’t showing up in those answers, you’re missing a growing (and free) channel for customer acquisition.

So how do you get your products ranked in ChatGPT? Let’s break it down

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Everything
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  • Skincare Branding
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ChatGPT-AI-SEO-Rank-Tool

AI SEO: Is Your Brand Ready to Rank in ChatGPT?

You’ve probably noticed it’s getting tougher to find new customers. Google Ads? Saturated. Meta? All over the place. Traditional SEO? Pretty much plateaued. Meanwhile, something …

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Traffic

Your Influencer Marketing Strategy Is Failing – But Here’s How To Fix It

You’ve heard the buzz about influencer marketing. Brands partnering with social media stars to promote their products. When it works, it can be a level-raiser …

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Top Skincare Marketing Strategies to Elevate Your Beauty Brand

In the competitive world of skincare marketing, standing out from the crowd is no easy feat. However, implementing the right skincare marketing strategies can work …

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ConversionRetention

How to Create a Customer Journey Map That Converts

A customer journey map provides customer behavior as a narrative. It offers a visual summary of the experiences individuals undergo when dealing with a company. A customer journey map starts with a consumer with an unmet need – some might say similar to a romantic flick! This leads them to cross paths with a brand, ultimately leading to either a lasting relationship or customer attrition.

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Conversion

How To Calculate Average Order Value?

To grow your eCommerce brand it is crucial to monitor your Average Order Value (AOV). The principle is straightforward; by persuading customers to spend more with each purchase your revenue will naturally grow.

But before we go any farther – hold your horses! Like any significant metric, average order value comes with its own set of caveats. In this section, we’ll explore how to approach your AOV. We’ll also share strategies to boost Average Order Value. These strategies can increase both revenue and profit margins.

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Conversion

How To Increase Conversion Rate In eCommerce

Suffering from a flagging eCommerce conversion rates? Customer acquisition costs going through the roof? Fear not, you’re in the right place. In this extensive guide, we’ll take an in-depth look some tried and test strategies on how to increase conversion rate in eCommerce.

We’ll start off by looking at some practical, actionable tips and techniques. From optimizing site speed to implementing on-page live chat (and everything in between), we’ve got you covered.

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Mastering Facebook Ads

I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.

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Digital Marketing Maturity Test

I want to compare my digital marketing maturity with other startups and growth-driven businesses. I want to create my roadmap to digital maturity.

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The CMO Test

I want to understand what type of CMO I am, and gain insight into why I think like I do. I want to create my personalised roadmap to help me navigate my business challenges.

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